Digital Strategy Expert /
Art Director /
Graphic Designer /
Web Designer /
NK01 _STUDIO
© 2025

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MY PORTFOLIO_

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Based in Lyon / FR
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Digital Strategy Expert / Art Director / Graphic & Web Designer

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I craft engaging content and bold strategies that make your brand unforgettable.

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Expertise /
+ 5 years
Available for work
Digital Strategy

Defining objectives (sales, brand awareness),Competitive analysis (market, trends),Segmentation and targeting (key audiences),Channel selection (SEO, social media, email marketing),Content creation (relevance, engagement),Campaign launch (digital advertising, automation),Performance tracking (KPIs, analytics),Continuous optimization (strategic adjustments),Online reputation management (monitoring, response).

BRANDING

Brand identity creation (values, mission),Strategic positioning (differentiation, target market),Visual guidelines (logos, colors, typography, icons),Visual and verbal consistency (tone, style),Storytelling (narrative, brand story),Brand experience (customer, user),Communication (key messages, channels),Reputation management (perception, engagement),Competitive monitoring (trends, innovations),Brand activation (campaigns, events).

WEB DESIGN

Ergonomics (intuitive navigation, accessibility),Responsive design (mobile, tablet, desktop),Visual identity (brand guidelines, consistency),User experience (UX) (customer journey, smoothness),User interface (UI) (design system, buttons, menus, interactions),Performance optimization (loading speed, technical SEO),Visual and textual content (images, copywriting),Specific functionalities (forms, search, e-commerce),Security (SSL certificates, data protection),Conversion optimization (calls to action, sales funnel).

MOTION DESIGN

Conceptualization (idea, storytelling),Scripting (storyboard, script),2D/3D animation (movements, transitions),Visual design (typography, colors, style),Sound design (music, sound effects, voice-over),Pacing and timing (flow, synchronization),Special effects (VFX, transitions),Tools and software (After Effects, Cinema 4D),Web optimization (compression, formats),Exporting (video formats, platform compatibility).

PROJECT MANAGEMENT

Planning (defining objectives, scheduling),Resource management (allocation, budget),Team coordination (collaboration, communication),Task tracking (to-do lists, calendar),Risk management (anticipation, solutions),Quality control (standards, validation),Reporting (KPIs, progress reports),Stakeholder management (clients, contributors),Adaptability (adjustments, changes),Project closure (evaluation, feedback).

GROWTH

User acquisition (SEO, paid advertising), Activation (onboarding, user experience), Retention (engagement, loyalty), Monetization (revenue models, upselling), Referral (affiliate programs, sponsorship), Data analysis (KPIs, A/B testing), Funnel optimization (conversion, CAC/LTV), Rapid experimentation (testing, iterations), Automation (marketing, workflows), Viral growth (sharing, word of mouth).

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+ 7 years of experience
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Portfolio /
2022
2024
Jewelry

IRIS BIJOUX

Branding
Web design
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Viticulture

MLLE SOPHIE

Branding
Web design
EXPLORE THE PROJECT
Leather goods

ANIMA

Branding
Web design
EXPLORE THE PROJECT
Events

GAIA FESTIVAL

Branding
Landing page
Strategy
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Agro-food industry

BIOCOOP

Branding
Motion
UX/UI
Strategy
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nicolas@david-mougel.com

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